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Take the Tours (5 total)

Harmonizing Cultures in the Hub City


Migrants and Cultural Intersection in New Brunswick

A historic sign on Albany Street in New Brunswick focuses on the early history of non-native migrants to the city. Photo Credit: Special Collections, Alexander Library

The diversity of New Brunswick can be measured in a number of ways when considering the various cultures that make up the demographics of the Hub City. In a city that comprises just over 50,000 residents and an additional 40,000 college students, the memories and experiences of New Brunswick can be told from many different perspectives.

New Brunswick’s population can be divided into the specific migrant groups within the city. These migrant groups consist of cultures such as Puerto Ricans and Hungarians, as well as student migrants that attend Rutgers.  Throughout the most recent decades, the diversity of such groups has directly influenced how the city functions on not only a day-to-day basis, but also over time.

On the interactive map below, specific locations are identified as major cultural representations and contributions made by the various migrant groups within New Brunswick. These locations represent the contrasting cultures that have stationed themselves in New Brunswick through an alternation of space. 

Our tour illustrates that the relationship between culture and space is dynamic. Many of our interviewees connect place to group identity formation, whether they are discussing a “House full of Puerto Ricans,” which served as the basis for future community activism, the Hungarian Sacred Heart Church, or the expansion of student life from College Avenue to Easton Avenue. Through a subdivision of space, the cohabitation of these cultures has led to New Brunswick’s growth as an epicenter of culture for migrants whether their stay is four years or life long. 

Inclusion and Exclusion: Personal Narratives of Community Membership


According to the 2010 Census, New Brunswick has a population of 55,181 residents. The median household income is $44,500 and 25% of the population lives below the poverty line. These numbers, however, do not tell us much about the vibrant people, diverse heritages, and wide range of backgrounds that define the residents of the city.  Communities vary in meaning depending on their location and how they are organized politically, socially, and economically. In addition, within a single location, community can mean multiple things to residents based on their differing perspectives. Although community often refers to shared beliefs, values, and goals that bring residents together in fellowship, the reality is more complicated. Communities contain a variety of people from various backgrounds, which can create friction and can lead to the exclusion of individuals.  When diversity allows forms of political, social and economic homology, a more progressive and riveting community emerges.  In common, however, a community consists of a host of people who make up one populace.  

This project seeks to trace the different communities that exist within the city of New Brunswick.  Some locations were spots where people generally came together to socialize, hangout and eat with friends.  Now, there are also spots where the city of New Brunswick bands together to help the other members of the community when they need it most, around matters of collective concern, such as providing healthier food options.  Other locations represent spots where the academic community of Rutgers met with non-university affiliated members of the New Brunswick community to discuss matters of concern to both constituencies. This project also addresses what happens when an individual is excluded from the larger community due to race. Exclusion can be a traumatic phenomena related to communities, and can leave members confined to the margins of a society.  For some individuals, exclusion trends within the city inspires a desire to speak out and strive for equality.  For other individuals, workplace and other forms of discrimination can create a somewhat sour opinion of the community as a whole.

We welcome you to trace the city of New Brunswick through the framework of how processes of inclusion and exclusion shape a community.  

AUDIO: Teresa Vivar speaks about community engagement and culture


Serving Hub City


Each interviewee featured in "Serving the Hub City" has impacted New Brunswick by actively engaging the city's diverse community. Some have given back through political action. Others have established outreach programs for children to teens and an organization to access healthcare and health improvement practices. One helped provide entertainment for all of New Brunswick to enjoy. Many have their roots here along the banks of the Raritan and have made it their permanent home. Most importantly, all of them cared for and wished to improve “Hub City”.

The stories that aren’t specified here are just as important as those of the featured interviewees. These are all extremely visible, mostly contemporary members of the community. What you don’t see is the story of the average citizen. It is important to remember that these impactful people wouldn’t have had the same success without the volunteers, voters, and general supporters from throughout New Brunswick behind them. They prove that a city is more than a congregation of people and places, it is a physical embodiment of the way those people choose to shape the world around them.

Ralph Waldo Emerson once wrote in his journal, “Let every man shovel out his own snow and the whole city will be passable,” enforcing that a city can and will work well if each individual fulfills all of his/her civic duties. The people featured in “Serving Hub City” have lived by that maxim everyday. They do their best to shovel their own small portion of snow, living to better themselves as much as possible. However, they have also gone above and beyond to facilitate and serve others, shoveling the snow of the community. Hopefully this site impresses upon its viewers that it is possible to have an impact in your community. Furthermore, we hope the stories of the people it features inspires others to take up their own shovel, to take action, and to make a difference.

Tracing the Revitalization of New Brunswick Through Gentrification



George Street, New Brunswick

Historic George Street

George Street today

Gentrification is the expansion of wealthier populations into poorer urban areas, and results in increases to property values, property taxes, and the cost of living. Although the term is often used negatively as it implies the displacement of poorer communities, oftentimes crime rates decrease, drug and alcohol abuse decreases, more resources become available and education levels increase during and following gentrification. Each location we chose to examine has a long history, and has been part of the changes to the physical, cultural, and economic landscape of the entire city of New Brunswick. By looking at these histories and changes, we hope to prove that while gentrification may be helping to make New Brunswick a safer place to live, there are still communities that need more attention so that they too can thrive in our town.

Before the 1960s, career opportunities provided by Rutgers and Johnson & Johnson provided New Brunswick residents with stable incomes while allowing them to remain in the city. A changing economic situation in the 1960s led to a loss of factory jobs and catalyzed the city’s ”white flight”--the departure of white residents--drastically changing the city’s economic and racial composition in the following decades. In an attempt to eliminate the effects of concentrated poverty on the community, New Brunswick has begun catering to the professional class, expanding the theater district and building new housing developments. These economic and cultural opportunities for professionals have displaced poorer residents, endangered independently-owned business, closed school systems, and resulted in the demolition of the Memorial Homes low-income housing district. A central question to this tour: what comes next? Will new memories of change and displacement continue to be generated in the future, or are there alternative courses to explore?


Uniting New Brunswick


United Methodist Church

This tour explores the memories that New Brunswick residents associate with permanence of place, within a landscape that is otherwise frequently changing. One of the purposes of this tour is to explore and try to understand which of these sites have meanings that are specific to members of the Rutgers community or to members of the New Brunswick community, and which sites possess significance to both. In terms of memory, to whom do the sites of the Corner Tavern, the George Street Playhouse, the Stress Factory, or the shops and restaurants on George Street belong? Steven Hilger’s interview, for instance, brings to light the idea of New Brunswick as a playground for Rutgers students, highlighting the divide between students and longtime residents.

This is not to suggest that the landscape is irreparably divided. Russell Marchetta focuses on community in downtown New Brunswick, and addresses the Johnson & Johnson headquarters and venues for entertainment and learning such as the George Street Playhouse. These two sites are frequented by both Rutgers and New Brunswick residents and present an opportunity to unite these two communities around their benefits and monumental significance. Spook Handy also brings a musical aspect of community to the tour,  through his discussion of the Corner Tavern, a site of immense importance in terms of music and entertainment for both Rutgers students and New Brunswick citizens.

There is certainly room for more bridge building. Sean Hewitt’s information on the Civic League of Greater New Brunswick coincides with his opinion that the Rutgers community and the different communities within New Brunswick need to come together to make New Brunswick into one united community.  In the past, this type of work was done in part by the churches of New Brunswick, such as Saint Ladislaus, which has historically played a crucial role in helping acculturate Hungarian newcomers to New Brunswick, and remains a monument to this community. Our tour hopes to bring to light the attempt to break down the barriers between the Rutgers and the New Brunswick communities, as well as the different ethnic communities within New Brunswick. Spook Handy echoes this view by suggesting that resources have been dispositionally channeled to improving the Rutgers community instead of improving the city of New Brunswick, as a whole, which is needed for a united sense of community.

Exploring this tour, we hope that visitors come to appreciate the benefits that come with a unified community that includes and addresses the needs of everyone, and which also celebrates New Brunswick’s rich history as well as its continued importance in the present and in the years to come.

We would also like to acknowledge and thank Martisha Dwyer, Spook Handy, Sean Hewitt, Stephen Hilger, Russell Marchetta, The Civic League of Greater New Brunswick and Dr. C. Roy Epps, and the New Brunswick Free Public Library for all of their help and contributions to this project.

George Street PlayhouseGeorge Street Playhouse. Photo: Fatima Zamraki.